Only a few people that know me know that I “don’t” eat omelettes, boiled eggs, rolexes or any form of egg where I can still see or taste the egg. It’s a shock for most when I tell them this so you are in good company. I usually get bulging-eye-looks filled with disbelief and suspicion. The expressions and exclamations get even worse when I say that I don’t like the taste of eggs. If the conversation goes on long enough and the other party is still listening, I also let them know about the feeling of nausea that would follow every time I tasted eggs. That, only a few times, would get me some sympathy.
However, something happened on 9th June, Uganda’s Heroes’ Day that may have permanently changed this story: I visited Mr. Julius Kabugo’s Msingi Poultry Farm.
Founded in December, 2018, they have a mission to have 15,500 farms under their umbrella, produce 933,000 trays a day, employ at least 70,000 people and manage 35 million layers. Talk about audacious and vivacious goals!
You may want to know why I was at the farm considering what I told you earlier. Well, I had the privilege and honour of being in the same assessment group as Mr. Kabugo in my School of Leadership (SoL) year in 2020. We were both students of the SoL Harvest Institute class that year in Dr. Daniel Ruhweza’s assessment group—The Extra Mile. It is this group that organized a trip to the farm to learn from Mr. Kabugo’s business journey and sit a while together in fellowship. He graciously hosted us.
I learnt that Msingi focuses on great quality poultry, value addition and partnership with other farms and stakeholders. They have intense systems that allow them to produce efficiently, daily. They also focus on the health of the birds instead of the feed because that automatically leads to great eggs. Msingi does not use any antibiotics on the birds and so theirs are eggs you can trust.
Mr. Kabugo told many business stories. He spoke about focusing on relationships before money. I saw that for any challenge, there is an opportunity to exploit. He said that it’s not the type of business you do that keeps you in business. According to him, you can make it in business if you focus on vision, people and resources. I learnt that once you start business, you should focus on going forward and not looking back.
Mr Kabugo spoke passionately about the importance of eggs in nutrition and how they are especially vital for babies, toddlers and pregnant mothers. He also shared how eggs, compared to meat products, are more affordable and suitable for every member of the family. It was the passion with which he spoke about the nutritional benefits of eggs that convicted me to give eggs, specifically Msingi yellow yolk eggs, a chance. I couldn’t let my husband— who has devoured the Msingi eggs with such joy—be the only beneficiary.🙂
I am happy to share that I ate an Msingi Yellow Yolk Antibiotic-free omelette and enjoyed it. I even made a mini rolex or a flatex because the crunch of my chapati refused to make the “roll” in rolex. Both the omelette and rolex were tasty. I might decide to try a chips-mayayi (chips-eggs) combo next, seeing as I never ate any of that street food delicacy for the 7+ years that I lived in Dar es Salaam. 🤣
I’m rooting for Msingi!
Mega Standard Supermarket in Uganda is currently the biggest retail stockist of these eggs but you can also contact the farm directly for bulk orders.
Msingi Poultry Ltd on Facebook
You can also watch some of Mr Kabugo’s interviews on the Worship Harvest YouTube page.
You will find that he is very wise. I am sharing 2 links here.
I look forward to your vision being accomplished Mr. Kabugo. Thank you for warmly inviting us and making time to teach us great lessons. Thank you too for that delicious after-farm meal and the gift of your nutritious yellow-yolk eggs. My husband and I have enjoyed them.